The sporty and athletic new Puma SUV-inspired crossover fuses seductive design, best-in-class luggage capacity and mild-hybrid fuel efficiency.
- Flexible rear stowage solutions will deliver uncompromised load space and luggage capacity.
- Advanced Ford EcoBoost Hybrid 48-volt technology will enhance Puma fuel efficiency, performance and fun-to-drive character
- Effortless and intuitive technologies include Adaptive Cruise Control with Stop & Go; new Local Hazard Information; wireless charging; 12.3-inch “true colour” digital instrument cluster.
The new Ford Puma introduces charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres.
Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0‑litre EcoBoost petrol engine to deliver up to 155 PS.
Advanced driver assistance technologies delivering a simpler and less stressful driving experience include:
- Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for effortlessly negotiating highway and stop-start traffic
- New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors
- Puma is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.
“Our customers told us they want a compact vehicle with stand-out looks that also delivers solutions for everyday living. The result is our new Ford Puma – charismatic, practical and offering technologies from massage seats to mild-hybrid powertrains,” said Stuart Rowley, president, Ford of Europe.
Puma features a low, sloping roofline for a dramatic, instantly recognisable silhouette. Sensual surfacing continues along the sides of the Puma, with pronounced wheel arches amplifying the sporty character. The expressive front-end features intricately designed “canoe-shaped” headlamps that sit high on the wings, while the LED fog lamps are positioned directly below. Extending forward to the instantly recognisable front grille, the headlamps give Puma a bold, aerodynamic front design and an approachable face.
Advanced powertrain technology
Ford announced earlier this year that every one of the company’s nameplates launched from the All-New Ford Focus onwards will include an electrified option. Puma customers will benefit from Ford’s sophisticated mild-hybrid architecture – tailored to enhance fuel efficiency while complementing Ford’s fun to drive experience with more powerful and responsive performance.
Offering 125 PS and 155 PS variants, the intelligent, self-regulating mild-hybrid system continuously monitors how the vehicle is being used to determine when and how intensively to charge the battery for optimal benefit.
In addition, customers can choose from advanced range of Ford EcoBoost petrol and Ford EcoBlue diesel engines that are supported by standard Auto Start-Stop for further reduced running costs, and a slick-shifting six-speed manual transmission.
Puma’s 125 PS 1.0-litre EcoBoost engine will deliver 131 g/km CO2 emissions and 5.8 l/100 km fuel efficiency. A diesel powertrain option and seven-speed automatic dual-clutch transmission will join the line-up after launch.
Puma further optimises Ford’s B-car architecture with a new, stiffer twist-beam rear suspension, larger shock absorbers, stiffer suspension bushes and optimised suspension top mounts to reduce friction and enhance stiffness throughout the chassis to support best-in-class driving dynamics.
Puma utilises 12 ultrasonic sensors, three radars and two cameras positioned around the car to deliver a suite of Ford Co-Pilot360 technologies that enhance protection, driving and parking, and are designed to make the driving experience more comfortable, less demanding and safer.
Enabled by the seven-speed automatic gearbox, Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring helps the vehicle maintain a comfortable driving distance from vehicles ahead. The system also helps reduce stress during long road trips by keeping the vehicle centred in its lane, and can adjust the vehicle speed to within legal limits by monitoring the roadside and overhead gantries for speed signs.
Stop & Go enables the Adaptive Cruise Control system to bring the vehicle to a complete halt in stop-start traffic using up to 50 per cent of total braking force, and automatically pull away if the stopping duration is less than 3 seconds. For stopping durations greater than 3 seconds, the driver can push a steering wheel button or gently apply the accelerator to pull away.
New Local Hazard Information functionality, enabled by the FordPass Connect on-board modem, can inform drivers of a hazardous situation on the road ahead, even if the incident is not visible due to a bend in the road or other vehicles.
Local Hazard Information notifications are delivered independent of sat-nav, based on up-to-the minute data provided by HERE Technologies – sourced from local authorities, emergency services, and driving data from other vehicles connected to “the cloud”.
Notifications of hazards including road works; broken down vehicles; animals, pedestrians and objects in the carriageway; and even hazardous driving conditions are delivered to the vehicle over-the-air, giving drivers advanced warning of developing situations beyond their field of vision.
For the first time, a rear wide-view camera captures a 180-degree view that can be displayed on a touchscreen inside the car – so passing pedestrians, cyclists and other vehicles can be more easily seen when reversing out of parking spaces or driveways.
Ford’s Blind Spot Information System (BLIS) with Cross Traffic Alert can provide a warning when reversing of vehicles that may soon be crossing behind them. The system can apply the brakes to avoid or mitigate the effects of collisions if drivers do not respond to warnings.
Ford’s Active Park Assist with Perpendicular Parking helps drivers find suitable spaces and park hands free nose-to-tail and side-by-side with other cars. Auto high beam technology can automatically dip the Puma’s headlights to prevent dazzling oncoming drivers.
Further enhancing Ford’s Lane-Keeping System, Road Edge Detection functionality can recognise where a paved road transitions to an impassable surface, such as a soft verge, gravel hard shoulder, or grass. The system can apply a torque to the steering wheel to prevent the vehicle from drifting off the carriageway.
Pre-Collision Assist with Pedestrian Detection, help drivers negotiate busy urban environments by detecting people who are in or near the road ahead, or who may cross the vehicle’s path.
Should an accident occur, Post-Collision Braking technology helps to reduce the impact of a potential secondary collision by automatically applying moderate brake pressure when an initial collision event is detected; slowing the vehicle can potentially lessen injury to occupants and further damage to the vehicle.
Additional technologies designed to help Puma drivers avoid accidents include:
Evasive Steering Assist, designed to operate at city and motorway speeds, which uses radar and a camera to detect slower-moving and stationary vehicles ahead and provides steering support to enable drivers to manoeuvre around a vehicle if a collision is imminent
Wrong Way Alert uses a windscreen mounted camera and information from the car’s navigation system to provide drivers with audible and visual warnings when driving through two “No Entry” signs on a motorway ramp.
Innovative and inviting
Puma’s innovative and upscale interior is designed to help owners take control of, and offer a sanctuary from, the pressures of everyday life.
Puma’s lumbar massage front seats revitalise tired muscles and contribute to more relaxing journeys. The massage system features three intensity settings and adjustable rolling directions.
The front seats feature a sculpted slim-back design that maximises knee clearance for second row passengers, while the second-row bench seat contour has been designed to improve ingress and egress
In addition, a full-length openable panorama roof comprising two almost-full width panes of toughened, tinted glass creates an even more spacious and airy feel for occupants in the front and rear
Drivers can stay on top of busy work and social lives with innovative features such as a wireless charging pad for recharging smartphones on the move, the pad sits just beneath the instrument panel and will detect compatible devices to automatically initiate charging.
Devices can remain connected via Bluetooth to Ford’s SYNC 3 communications and entertainment system while using wireless charging, allowing Puma drivers to control audio, navigation and connected smartphones using simple voice commands. The system delivers Apple CarPlay and Android Auto™ compatibility at no extra cost, and is supported by an 8-inch central touchscreen that can be operated using pinch and swipe gestures.
FordPass Connect on-board modem technology turns Puma into a mobile WiFi hotspot with connectivity for up to 10 devices. The system allows a range of convenient features via the FordPass mobile app, including Vehicle Locator; Vehicle Status, remote Door Lock Unlock.
An available B&O Sound System has been dynamically tuned to ensure a premium audio experience regardless of the driving conditions.
The new Puma crossover is introduced with distinctive personalities including the sporty Puma ST-Line and stylish Puma Titanium, reflecting every individuals preferences.
Puma Titanium features unique Pearl Grey machined 17-inch alloy wheels, and chrome elements for the grille, side skirts and fog lamps. The rear diffuser and skid plate are finished in metallic grey, and the window surrounds in high gloss black. Inside, Puma Titanium is offered with a leather-effect steering wheel, wood-effect appliques for the cluster bezel and instrument panel, and distinctive fabric inserts for the door interiors.
The Ford Performance-inspired Puma ST-Line X is offered with 18-inch standard or 19-inch optional matt black machined alloy wheels and a sports suspension with specially tuned springs and shock absorbers. At the front, the ST-Line grille features matt black elements and a high-gloss surround, high-gloss foglamp surrounds, and an optional larger, functional roof-spoiler.
Bold signature ST-Line lower wing elements direct air to the air-curtain inlets. Inside, the Puma ST‑Line features a flat-bottomed steering wheel and signature red stitching – also available on the optional partial leather seats. Alloy pedals, an aluminium gear shifter and signature black headliner further heighten the sporty character.
A choice of 10 vibrant exterior colours includes Blazer Blue, Frozen White, Race Red, Solar Silver, Agate Black, Lucid Red, Grey Matter, Desert Island Blue, Magnetic and Metropolis White.
The new Puma joins Ford’s expanding line-up of SUV and SUV-inspired crossover models in Europe, including the Fiesta Active, Focus Active, EcoSport, Kuga, Edge, and the all-new Explorer Plug-In Hybrid. SUVs now account for more than one in five Ford vehicles sold in Europe, and sales rose more than 19 per cent in 2018.
Puma will go on sale at the end of the year, and will be produced with exceptional craftsmanship and quality at Ford’s Craiova Assembly Plant, Romania, following nearly €1.5 billion investment since 2008.