The All-New Ford Focus Active crossover introduces SUV-inspired versatility to the confidence-inspiring, intuitive, and rewarding All-New Ford Focus driving experience.
The All-New Ford Focus Active is available in spacious five-door hatchback and estate body styles with rugged exterior styling, featuring raised ride-height and a bespoke chassis configuration to retain class-leading driving dynamics while delivering enhanced rough-road ability and a higher driving position for more confident urban and highway driving.
The active lifestyles of Europe’s growing numbers of SUV and crossover customers are further supported by the addition of bespoke Slippery and Trail modes to the Focus Active’s Selectable Drive Modes, and standard roof rails to help carry bicycles or sports equipment. Advanced driver assistance features include more advanced versions of Ford’s Adaptive Cruise Control, Adaptive Front Lighting System and Active Park Assist technologies.
“Ford SUV sales grew more than 19 per cent in October year over year, and SUVs now account for more than one in five Ford vehicles sold in Europe. Our Active family of crossover models offers a further compelling SUV-style option for customers,” said Roelant de Waard, vice president, Marketing, Sales & Service. Ford of Europe. “The all-new Focus Active does more than just look the part – its bespoke chassis and new Selectable Drive Mode options deliver genuine rough-road capability for families who want to explore off the beaten track.”
The All-New Ford Focus Active is the third in Ford’s new family of Active crossover models, following the introduction of the All-New Ford Fiesta Active and New Ford KA+ Active models earlier this year.
Rough road-capable. Fun to drive
The All-New Ford Focus Active chassis features unique springs, dampers, stabiliser bars, and front and rear knuckle geometries, alongside a ride height raised 30mm front and 34mm rear over the standard Focus.
The SLA system optimises comfort and response, and features an isolated subframe that delivers a desirable balance between front and rear compliance over larger bumps in the road, for smoother journeys. For improved rough road ride and durability, 17-inch alloy wheels are fitted with higher-profile 215/55 R17 tyres.
Rugged, spacious and versatile
Unique styling details deliver a distinctive, versatile and rugged character for the All-New Ford Focus Active inside and out. A dark grille with unique mesh pattern features a dark surround, echoed by the body style mouldings that flow from the front bumper lip, through the wheel arches and side profile to the rear.
Front and rear bumper designs are also unique to the Focus Active variant, as are silver-finish front and rear skid plates, and alloy wheel designs. Vibrant paint colours include new Metropolis White and Orange Glow, and customers can also opt for a contrast colour roof depending on body colour.
Inside the cabin, a leather steering wheel and gear knob with a leather grip, bright elements on the dashboard and door panels, and Active scuff plates deliver a high-quality feel. The high-bolstered seats are trimmed with distinctive Active cloth featuring blue stitching, and mats with blue stitching are also available.
The all-new Focus delivers more interior space supported by a more than 50mm longer wheelbase (compared to outgoing model) and flat floor. Rear passenger knee clearance is improved by more than 50mm compared with the outgoing Focus, for a best-in-class 81mm.
Comfort and convenience features help make the Focus Active even more versatile for adventurous families. Accessing the load area with arms full of camping gear is made easier using Ford’s Hands-free tailgate technology that allows access to the estate boot space with a simple kicking motion under the rear bumper.
Effortless cruising with advanced engines and technologies
The all-new Focus Active delivers the comprehensive range of sophisticated driver assistance technologies introduced to the all-new Focus earlier this year. Advanced technologies seamlessly integrated to enable an intuitive, stress-reducing and refined driving experience include:
Adaptive Cruise Control, which now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic
Ford’s Adaptive Front Lighting System with new camera-based Predictive curve light and Sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs
Active Park Assist 2, which now also operates gear selection, acceleration and braking to enable fully-automated manoeuvres at the push of a button
Ford’s first Head-up display to be offered in Europe, helping drivers focus their attention on the road ahead
Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions
Focus Active customers can choose from a range of advanced Ford EcoBoost petrol and Ford EcoBlue diesel engines delivering optimised power and refinement. Powertrains are supported by standard Auto Start-Stop for reduced running costs; and slick-shifting six-speed manual or new eight-speed automatic transmissions for effortless cruising. The sophisticated eight-speed automatic adapts to different driving styles to offer optimised gear changes.
Manufactured using industry-first processes the All-New Ford Focus Active crossover is available to order now for delivery from January 2019, in Active and Active X series, 5 door and estate models with prices starting from £21,900.