The All-New Ford Focus is one of the first vehicles to be awarded the highest rating under new, more stringent Euro NCAP testing protocols.

It delivers sophisticated features designed to help prevent or mitigate the impact of an accident. Ford’s Pre-Collision Assist with Pedestrian and Cyclist Detection can detect people in or near the road ahead, or who may cross the vehicle’s path and will automatically apply the brakes if it detects a potential collision and the driver does not respond. This can now also detect cyclists and functions in the dark using light from the headlamps.

Euro NCAP awarded high scores for both adult and child occupant protection – supported by a 40% increase in front crash load capability and a body structure comprising 33 per cent ultra-high strength and press-hardened boron steels. It also achieved maximum scores in tests designed to replicate car-to-car side impacts.

More Comfortable, Less Demanding and Safer

The All-New Ford Focus features three radars, two cameras and 12 ultrasonic sensors which enable a wide range of advanced driver assistance features which include:

  • Adaptive Cruise Control now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic, and supported by Lane Keeping Aid and Intelligent Speed Limiter technologies.
  • Ford’s Adaptive Front Lighting System with new camera-based Predictive curve light and Sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs.
  • Evasive Steering Assist uses radar and camera to detect slower-moving and stationary vehicles ahead and provides steering support to enable drivers to manoeuvre around a vehicle if a collision is imminent.
  • Wrong Way Alert, first available for customers in Germany, Austria and Switzerland, which uses the windscreen mounted camera and information from the car’s navigation system to provide drivers with audible and visual warnings when driving through two “No Entry” signs on a motorway ramp

Should an accident occur, new Post-Collision Braking technology helps to reduce the impact of a potential secondary collision by automatically applying moderate brake pressure when an initial collision event is detected.

Ford’s Blind Spot Information System with Cross Traffic Alert warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them, and can apply the brakes for the first time to avoid or mitigate the effects of collisions if drivers do not respond to warnings.

The All-New Focus range is now on sale including sporty ST-Line and luxurious Vignale series, with Active crossover available in five-door and estate body styles by the end of this year.

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